“That Pakistan must move beyond an agricultural state and give its economy an industrial bias.
I would like Pakistan to become a synonym and hallmark for standard and quality in the world's marketplace.”
Emphasized industrialization for Pakistan’s economic independence, stated on September 26, 1947.
Quaid-e-Azam Muhammad Ali Jinnah
Father of the Nation
“After serving this industry for 30 years, I've witnessed it rise to success and collapse to rock bottom, not once but multiple times. Poor law and order, broken payment cycles, and mismanagement have pushed many hardworking advertisers to the edge.”
My vision for these two years is clear: to restore financial stability, secure smoother payment flows, and protect the working rights of every advertiser. We will rebuild client trust by creating a more organized, professional, and reliable outdoor advertising ecosystem.
“A strong industry is built on fairness, when the advertiser works freely, the client invests confidently.”
Shahid Zaib
Chairman, SOAA
“At SOAA, we see billboards as more than space. We see potential. Our skyline is our canvas, and our mission is to make sure that every square foot of it speaks with clarity, creativity, and purpose.”
We stand at the intersection of business and art, policy and progress. From traditional hoardings to digital takeovers, from wall murals to street-level activations, SOAA is shaping how messages meet people in motion. Together, we're reimagining what outdoor media can be, smarter, cleaner, more responsible, and deeply connected to the pulse of the city.
Aamir Siddiqui
President, SOAA
As the General Secretary of the Sindh Outdoor Advertisers Association - SOAA, and with over 30 years of experience in the outdoor advertising industry, my vision is to elevate the Out-of-Home (OOH) advertising industry through innovation, sustainable growth, and rightful recognition.
Promoting Innovation: Embracing modern technologies.
Fostering Growth: Creating new business opportunities.
Industry Recognition: Positioning OOH as a key economic contributor.
A Shared Future: Together, let us build a future where OOH advertising plays a meaningful role in economic development and is recognized as a well-organized, regulated, and stable industry.
Syed Sabir Ali
General Secretary, SOAA
