Stay informed with the latest industry news, policy updates, market insights, and SOAA announcements.
Members can now update their profiles, access research reports, manage media listings, and submit arbitration requests through the newly launched online portal at soaa.pk.
Association leadership held productive meetings with Karachi Metropolitan Corporation to discuss streamlined approval processes and fair, transparent taxation policies for OOH sites.
SOAA's latest market report reveals a significant increase in outdoor advertising investment, driven by FMCG, telecom, and financial sector campaigns in Karachi and Hyderabad.
SOAA's first-ever OOH Media Certification Program concludes successfully, with 150 industry professionals graduating with skills in audience measurement, campaign planning, and DOOH.
A new memorandum of understanding with the OAAA brings international best practices, research access, and global networking opportunities to SOAA members for the first time.
SOAA invites nominations from across the industry for the annual Excellence Awards, recognizing outstanding creativity, business achievement, and CSR contribution in Sindh OOH sector.
SOAA's annual inventory audit reveals a 35% increase in digital and LED OOH displays across Karachi, signaling a rapid shift towards programmatic and dynamic advertising formats.
The newly established Arbitration Committee, chaired by Sr. Vice President Hafeez ur Rehman, successfully mediated and resolved 12 member disputes in its first quarter of operation.
The CSR Committee launches a landmark environmental initiative, encouraging members to use sustainable materials and solar-powered lighting across OOH structures in Sindh.
Get the latest OOH industry news, SOAA updates, and member spotlights delivered to your inbox.
No spam. Unsubscribe anytime.