Built by the Industry,
For the Industry
SOAA was established in 2005 to represent the collective interests of outdoor advertising media owners across the province of Sindh. Although OOH is a very strong and effective medium worldwide, the local market has faced numerous challenges including regulatory complexity, payment cycle issues, and lack of industry standards.
Our founding members recognized that a unified voice was essential, one that could negotiate with government authorities, set professional standards, and build the trust that brands need to invest confidently in OOH.
From traditional hoardings to digital takeovers, SOAA is shaping how messages meet people in motion, smarter, cleaner, more responsible, and deeply connected to the pulse of our cities.
