Connect, learn, and grow at SOAA's industry-leading events, from the annual summit to workshops and awards ceremonies.
Sindh premier annual gathering for outdoor advertising professionals. Featuring thought leaders, new technologies, strategic sessions, and prime networking opportunities with key decision makers from across the industry.
Register InterestThe industry's most prestigious night, recognizing outstanding achievement in OOH advertising creativity, innovation, campaign excellence, and business leadership across Sindh.
Nominate a WinnerA full-day hands-on workshop covering programmatic DOOH, audience measurement, OMA ratings, and data-driven campaign planning for media owners and advertisers.
Reserve Your SeatAn exclusive evening for SOAA members to connect, share experiences, discuss challenges, and build business relationships in an informal, relaxed setting.
RSVP NowSOAA's National OOH Media Conference & Expo is the major annual industry event delivering the latest insights on the exciting evolution of OOH media in the digital age.
Loaded with thought-provoking speakers and programs, the conference offers networking opportunities with key industry decision makers, exhibitor showcases, and actionable insights.
400+ attendees, 20+ speakers. Focus: Digital transformation and programmatic OOH. Successfully brought together advertisers, media owners, and government representatives.
Hands-on training for 80+ professionals on OMA ratings methodology, audience measurement, and data-driven campaign planning.
Policy-focused forum with KMC, SBCA, and CDGK representatives. Key outcomes included a roadmap for billboard regulation reform in Karachi.